As an influencer, growing your social media brand requires you to be savvy about managing your accounts and finances, in order to make the most of digital business opportunities. MWA’s specialist accountants for influencers are here to help, keeping your bookkeeping simple and streamlined to help you focus more on your creative work.


We work with social brands and influencers making money through YouTube, Facebook, Twitch, Twitter and Instagram to manage their accounts in the most transparent and stress-free way possible. Whether you are looking for advice on taxes, invoicing, business planning or payroll, we can offer tailored guidance to ensure your finances are in the best possible shape.


We understand that influencers do not want their valuable time taken up by complex financial management issues, which is why we are dedicated to providing hands-on support and simple solutions to keep the hassle to a bare minimum. With MWA, you can rest easy that your accounts are in good hands, allowing you to focus on your work and your passions.


Get in touch with MWA’s accountants for influencers today on 0161 826 5259 to find out more. You can also fill in the online contact form on this page to get a quick quote or arrange a call back at your convenience.


Our services

MWA is a full-service accountancy firm providing a complete range of accounting services for influencers and social media brands, aimed at ensuring you and your business are able to easily organise and manage your accounts in line with industry best practices.


Our services include:



With our support, you will be able to keep your finances simple, managing your accounts through a cloud-based accounting system that provides real-time insights and visibility into what you are owed, and what you are paying out.


We will also utilise our strong understanding of the influencer economy to provide you with the very best advice on how to effectively structure your business and finances to maximise your growth potential, ensuring that you are able to increase your profits and take your brand to the next level.


Why should influencers choose MWA?

In the last few years, social media has quickly evolved into a thriving industry worth billions, giving entertainers and entrepreneurs a brand new avenue to establish themselves as viable business owners. This marketplace is vibrant and growing fast, but is also hugely competitive, meaning influencers need to exercise good commercial judgement in order to get ahead.


At MWA, we understand that for many influencers, the financial and accounting side of brand management is not where their passions lie. We also understand that for younger social brand owners, many aspects of accountancy may seem complex and unfamiliar to them.


Common questions include:


  • How can I manage my accounts, expenses, receipts, tax returns and invoices, without it taking up too much of my time?
  • How do I go about setting up my brand as an incorporated company? What must I do when hiring staff and setting up a payroll?
  • Is my YouTube income taxable? What is the threshold that must be reached before income from social channels needs to be declared via self-assessment?
  • What kind of tax allowances are available to me as an influencer? What can I legally claim back?
  • How can I avoid paying more tax on my income than I need to? How can I do this while still fulfilling all of my obligations under the law?
  • How can I structure my brand and business in such a way as to maximise its growth potential?
  • How will I know when the law around tax and business accounting changes, and what do I need to do when these changes happen?

At MWA, we have years of experience working with entrepreneurs and businesses of all shapes and sizes, including influencers and social media brands. We fully understand the unique dynamics and challenges of your market, and are dedicated to providing the very best advice and the simplest solutions to help you grow your brand.


According to our most recent customer survey, 95% of our clients would rate us at 4.5 out of 5 or above, and 100% said they would recommend us - so you can be totally confident that MWA will provide you with high-quality service that will take all the hassle out of accounting, allowing you to focus on what you do best.



Why do I need an accountant as an influencer?

Influencers represent a relatively new industry, meaning that many of the rules and conventions that businesses usually follow are still only just emerging. For individuals and brands that are just starting out, this can create a number of areas of potential confusion.

If you are earning money online, it can be unclear what is the best business model to adopt, or how to plan and manage your finances around an irregular income. You may also be unsure about what your tax liabilities are, or how to account for gifts, royalties and appearance fees when filing tax returns.


Given that many influencers start out as hobbyists without any specific intention of forming a business brand, getting professional advice from an experienced accountant with knowledge of the sector can be a crucial step in getting your finances in proper order.


What expenses can social media influencers claim?

Claiming expenses for tax-deductible purchases is one of the key ways that businesses can improve their financial efficiency, but many influencers do not know which of their costs could potentially be claimed as an expense.


The following purchases could potentially be claimed back through your tax return, provided that it is being used solely for business purposes and the receipt has been retained:


  • Office supplies
  • Business software and subscriptions, such as payments for stock photos and video assets
  • Internet service costs
  • Web design and development costs, including hosting and domain names
  • Phones, laptops and cameras used by the business
  • Business-related travel
  • Merchandise and products purchased for content creation, such as items that have been bought to be reviewed
  • Marketing-related spending, including prizes purchased for giveaways

Working with an accounting firm, you will be able to work out which of your outgoings can be written off as expenses, while remaining on the right side of the law.


Contact us

MWA’s accountants for influencers are ready to provide the advice and support you need to make your brand a success. We are based in Manchester city centre and work with clients across the UK to provide the most efficient accounting and best practice tax planning.


Call us today on 0161 826 5259, or complete the quick quote form on this page to get started.


0161 826 5259